Killing Innovation Made Easy

“Bureaucracies, task forces, org charts, and formal processes do not breed innovation. They kill it.”

Jeff Jarvis, from his excellent book What Would Google Do? (p. 112, 113) This quotation is unfair to the purpose of the book, as the above statement is a mere subset of the overarching theme regarding the paradigm shift in marketing  thought we are undergoing largely as a result of the internet and social media. Highly recommended reading.

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